The red bag race is a competition to collect trash.

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It takes place during surf contests organized by Volcom Indonesia.

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It aims at educating kids on acting about environmental pollution.

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Biggest bag wins but there are prizes for everyone participating.

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It’s an idea of the wise Balinese entrepreneur Ketut “King Kong” Kasih.

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Local kids flocked to check out the local surf contest. Organizers get these kids involved with a side event. A trash pick up race with the goal to win some product prizes.

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Leveraging youth enthusiasm to improve the environment.

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Cleaning plastic pollution is a game. Kids are given a 10 minutes and a red bag. When time is up, they all line up with their hunt and got their moment of fame and free products.

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At the end the beach is left way cleaner than it was before the local surf contest started.

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