What’s triggering our food choices? It’s imagination for sure. We imagine the taste, the feeling, the effect of the food we are about to put in our mouth. But there is much more. As what we imagine is very variable from individual to individual, it is a well recognized reality that this process is influenceable. That is the reason behind the big budget international food giants spend to advertise their industrial food creations.

In this post we are displaying a variety of chocolate and cookies packaging that definitely have a visual impact and are surely look very cool to most of us.

Fumes - Art, Photography, Ideas

One of the latest trends in food packaging is to associate the product, sometimes not even revealed as in this sack, with ultra catchy images from the entertainment world.

Fumes - Art, Photography, Ideas

Whether its the well famous pop-art master Roy Lichtenstein Cartoons look…

Fumes - Art, Photography, Ideas

Or a couple of Teddy Bears from this Korean firm which operates in food processing, retail, financial services, electronics, petrochemicals and more.

Fumes - Art, Photography, Ideas

A big operation is put together by Disney who’s is marketing lots of teeth and health destroyers coupled with their most successful cartoon movies image packaging.

Fumes - Art, Photography, Ideas

Is this corrupting our kids minds and exploiting parent weakness towards a demanding kid?

Fumes - Art, Photography, Ideas

Is it a decadent way to add meaning and please taste?

Fumes - Art, Photography, Ideas

Is it brainwashing gone far far into entertainment that it reached the food domain?

Fumes - Art, Photography, Ideas

Is this demonstrating that we feed on ideas?

Fumes - Art, Photography, Ideas

Is this the proof that we are driven by pleasure and it’s today a 5 senses supermix?

Fumes - Art, Photography, Ideas
Fumes - Art, Photography, Ideas

For Japanese food company Glico carton imaging is as good as the classical evocation of some minor ingredients that posses an healthy image and will provide a perceived good excuse to treat us with what we know we should avoid.

Fumes - Art, Photography, Ideas

Packaging images come from both popular Cartoons

Fumes - Art, Photography, Ideas

Or from traditional good luck iconography.

Fumes - Art, Photography, Ideas

So, can the old school soft impact packaging survive when put on shelves next to Hyper Packaging?

Fumes - Art, Photography, Ideas

Or marketing diversification will impose, as usual, the need for getting noticed and we will see some more health aware products with some cleaner and more informative and humorous packaging and copyrighting?

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